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Helping when someone ago. People are more likely to help others if they have just seen someone else helping modeling specific problem, for example, Los Angeles drivers offering to help a woman with a driver tyres sgonfi (1967), New Jersey Christmas Buyers drop money in a Salvation Army kettle (Bryan & Test, 1967), British adults donate blood (Rushton & Campbell, 1977). The religious beliefs. Rate of people that religion as "important" more likely to report work among the needy (Colasanto, 1989; Wuthnow, 1994; Deuser & DeNeve, 1995), to campaign for social justice (Benson, et al, 1980; Hansen et al, 1995; Penner, 2002), and to give away higher percent of their income (Hodgkinson, et al, 1990, 1992), especially long-term (Myers, 2005). In addition, they are able to make money because missionary, rather than secular, objective organizations that have no reason to religious conversion. Reducing the ambiguity, growing responsibility. Personal requests for help are much more effective means of posters and ads (Jason, et al, 1984). Not verbal appeals can be effective even if they are customized (Snder, et al, 1974; Omoto & Snyder, 2002). So, the reduction of anonymity (Solomon & Solomon, 1978; Solomon et al, 1981). Modeling altruism. You better not advertise rampant tax cheating, dirt and teen drinking, and instead of stress - to define a standard - people spread honesty, cleaning, and abstinence (Cialdini, et al, 2003). Rules for the generosity could perhaps be grown simply including a new line on tax forms, which requires people to calculate - and thus to know - their annual donations as a percentage of income (Ayres & Nalebuff, 2003). Modeling effects are evident even within the European family of Christians who risked their lives to save Jews in the years 1930 and 1940 and 1950 (London, 1970; Oliner & Oliner, 1988; Rosenhan, 1970; Staub, 1989.1991, 1992).